At it’s core, The Hundreds is a multi-faceted project that houses an apparel and accessories brand, footwear range, eyewear, online-magazine, print magazine and retail stores. All ends of The Hundreds incorporate our trademark lifestyle, attitude, and personal perspective on street subculture.
The Hundreds clothing is inspired by LOS ANGELES LIFESTYLE / CALIFORNIA CULTURE and Southern California’s skateboarding, surf, punk, and hip-hop cultures. The design is also reminiscent of 1980s surf-culture t-shirts, independent skateboard company apparel of the 1990s, and the advent of “streetwear” at the end of the millennium. The line is sold in limited quantities in the world’s most prestigious streetwear and skate boutiques and has been recognized by media such as Inc., the New York Times Magazine, Antenna, Giant Robot, KoreAm, MuchMusic Television, and T Magazine.
Currently, The Hundreds is stocked in over 350 accounts in every major city of the world. This includes The Hundreds' first flagship retail location in the Fairfax District of Los Angeles, and the second The Hundreds Store in San Francisco's Union Square.
Within just 10 years' time, The Hundreds Dotcom now generates traffic of 1.5 Million unique readers a month, the website incorporating interviews and blog content from within and around the subculture.
More than just a magazine or clothing line, The Hundreds is a lifestyle project that remains personal and direct, reflective of the community and culture, and dedicated to its fanbase.